We don't count impressions. We count people who went shopping.
We compare people who saw the campaign with an identical group who did not. The difference is the visits the campaign drove. The rest would have come anyway.
A control group, not an estimate.
Two identical groups
Same age, same socio-economic level and same areas. The only difference is that one group saw the campaign.
Store and web
Store visits and web traffic attributable to the campaign, online and offline, in one report.
How likely it is to be luck
We tell you the probability that the result is chance. In our furniture case, one in a thousand.
- Visits attributable to the campaign
- A comparison with the control group
- Which zones and formats worked, and what to change
We don't count impressions. We count people who went shopping.
store visits came from the campaign, measured against an identical group that never saw it.
This is a European furniture brand, with screens next to two of its stores in 2026. The chance that the result is luck is one in a thousand.
impressions on 220 digital screens in Paris, Ghent and Palma, planned zone by zone.
GROCERY 32 storesanalysed around a chain of neighbourhood supermarkets in Madrid. Thirteen weeks of real mobility data.
TOURISM, INDUSTRY FIGURE 8 in 10people in Spain are exposed to out-of-home advertising. For a destination, the street, the airport and transit are the visitor's first screen.
Source: AIMC, EGM BANKING AND INSURANCE, INDUSTRY FIGURE ≈€580Mwas spent on advertising by the financial sector in Spain in 2024, one of the biggest spenders. We help it reach the customer who signs up in the branch or the app.
Source: InfoAdex 2025 study, measured spend REAL ESTATE, INDUSTRY FIGURE 10,109new-build homes for sale in Spain in the first half of 2025. Every development competes for the same buyer in its area: we find them street by street.
Source: TINSA, New-build housing report 2025 EVENTS AND LAUNCHES, INDUSTRY FIGURE 2.5xmore brand recall for premium digital large format than for online video. We activate it around the place and date of the launch.
Source: IPA study, United KingdomCan you measure a campaign you didn't plan?
Yes. We measure campaigns that are already live, even if another agency bought them.
When do I get the report?
One week after the campaign ends.
Send us your client's brief.
Within a week we'll show you where their buyer is, what we'd activate and how we'd prove it worked.